While use of the wireless Web varied widely among
users surveyed in the U.S., U.K., Finland, Germany and Japan - with the
highest usage in Japan and the lowest in Finland and the U.S. - users in
all five countries overwhelmingly view wired PC connections as the most
viable option at present for accessing the Internet.
The study found only 15% of the more than 3,100
respondents access the Internet through a wireless device, and on
average, less than 1% use it to make purchases. On a country-by-country
basis, the U.S. had the highest incidence of wireless purchasing, with
12% of wireless web users actually making a purchase online compared to
9% in Germany, 7% in Japan, 6% in the U.K. and 5% in Finland.
Due to current devices and access limitations -
including screen size and slow transmission speeds - widespread Web
surfing and shopping has "yet to arrive." In the U.S., U.K,
and Finland, more than 50% of the respondents said they simply saw
"no compelling reason" to access the web through their
mobiles.
Despite these limitations, the study showed
roughly 40% of respondents in the U.S. and Europe still find the concept
of the mobile Internet either "somewhat appealing" or
"very appealing," while fewer than 20% of the respondents
considered it to be "unappealing."
When asked what types of location-specific
services, products or information they would like to receive on their
wireless services, respondents across the five countries generally
zeroed in on weather, restaurants, local community and travel
information, as well as email and news.