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Wireless Applications & Mobile Marketing catch up with your audience!


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Wireless Application Protocol (WAP) allows us to access the Internet using wireless devices such as mobile phones and other gadgets.

While use of the wireless Web varied widely among users surveyed in the U.S., U.K., Finland, Germany and Japan - with the highest usage in Japan and the lowest in Finland and the U.S. - users in all five countries overwhelmingly view wired PC connections as the most viable option at present for accessing the Internet.

The study found only 15% of the more than 3,100 respondents access the Internet through a wireless device, and on average, less than 1% use it to make purchases. On a country-by-country basis, the U.S. had the highest incidence of wireless purchasing, with 12% of wireless web users actually making a purchase online compared to 9% in Germany, 7% in Japan, 6% in the U.K. and 5% in Finland.

Due to current devices and access limitations - including screen size and slow transmission speeds - widespread Web surfing and shopping has "yet to arrive." In the U.S., U.K, and Finland, more than 50% of the respondents said they simply saw "no compelling reason" to access the web through their mobiles.

Despite these limitations, the study showed roughly 40% of respondents in the U.S. and Europe still find the concept of the mobile Internet either "somewhat appealing" or "very appealing," while fewer than 20% of the respondents considered it to be "unappealing."

When asked what types of location-specific services, products or information they would like to receive on their wireless services, respondents across the five countries generally zeroed in on weather, restaurants, local community and travel information, as well as email and news.

Attach utilizes Wireless Markup Language (WML) to program sites to be compatible with wireless Internet tools.  Extend your audience now by offering an option of your web site or portal to be wireless compatible.

Contact Attach for more information. 

 

 


 

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