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Home  :: Services :: Web Site Development  :: Corporate Design  :: Strategies

Corporate Strategic Branding convert bricks into clicks !

Different options when implementing your corporate web strategies:

Different Sites for Different Brands: If a company has several brands, it may be appropriate to deliver different brands through different web sites. Cross promotion and cross-linking between sites may be necessary to avoid dilution of any particular brand.

Multiple Sites Branding: Sometimes when traffic is needed to drive through multiple sites, cross-linking and cross-branding can been accomplished.  However, cross-branding multiple web sites make it challenging to build value and loyalty among the sites. 

Concept Branding: Branding of a product that surrounds the product association with user's feeling and experience, such that this product can bring higher satisfaction to user's health, life, family, love, etc. as a result of using or associating the product or service.  This strategy can be accomplished by bringing content and community around the product and offer solutions to solve their problems by associating this particular product. 

Company Branding: If your company is the brand and identity of the product, your company site can be your main branding destination for your company.

Global Market Strategy:  Building web sites and marketing products online to international market can be challenging with time zone differences for communications and project management issues, social, cultural, and political issues.  It is crucial that there is adequate research and planning, preferably locating a local input or local specialist in the country, for your site, products, and services.  Usability tests are often necessary to ensure the site is compatible with each market served.