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Within
your budget for small businesses...
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Web Site
Development: Design your own or have a
professional do the
work? Depends on your timeline of completion. E-business is moving in
Internet speed. Select a developer that can work with you and
complete the site within 30-45 days for small businesses sites. Contact
one of Attach e-commerce specialists and discuss your needs and
requirements, you will be provided with the most cost-effective
solutions.
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Web Hosting:
Start right from the start. Moving a site from one ISP to
another may cause downtime. DNS takes time from 24 hours to
couple days depending on the domain registration company that you are working with.
Attach assists all clients to switch hosting from another company
effortlessly with minimal downtime. Does server run on Unix or NT, customer support
24x7, upgrade path, server traffic logs, supports programs such as CGI
scripts, ASP, Cold Fusion, FrontPage Extension? Attach does
support to all of the above and more. See Attach hosting
plans for cost-saving options.
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Online Credit
Card Processing and Secure Server Set Up: For credit card
transactions, E-commerce Exchange offers competitive rate and easy to
be approved.
Costco
provides this services for small business owners. Consider pricing on
purchasing or leasing credit card processing software. Additional fees can be statement fee and authorization gateway
fee. Secure server (SSL) set up is needed for online credit card
processing or even order form that contains customer payment
information. Secured Server set up fee: $150 including
connection from server to credit card processing company.
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Email
Management & Solutions: How do we manage email in and out
effectively? Email
marketing can be powerful if used right and ethically.
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Customer
Relationship Management: By
knowing your customers and measuring their satisfaction level will
help you tremendously in measuring web success. Using metrics
mentioned here will provide you some pattern on how your customers
look and buy at your site. You can then further analyze the data
further to improve the service and product offerings of your
organization.
Measuring web success can be conducted by the
following ways: Hits, Page Views, Session Length, Visitor Count, Ad
Banner Click-Through or Referring URL, Sales or Revenues, Registered
User Visits, Look-to-Buy Ratio.
Analyzing these
metrics, following actions can be taken: Report Overall Traffic
Levels; Determine Success of Ad Campaign Or Promotion; Report on
Content Popularity; Adjust Site Navigation; Report Data About Site
Sales or Leads; Adjust Site Content; Report Demographic Data About
Site Users; Quality Cost Savings.
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Measuring Site Traffic and Analyze it:
Site traffic is not merely the number of hits that we celebrate or
depress about, it is the data that we collect through the user
navigation and customer experience factors that is further analyzed into
executable marketing strategies. Visit
here for more
information.
Basic measuring features in site statistics log: Unique visits
to site; Unique visits to individual site pages; Referring sites URLs;
Entry pages (pages where your visitors enter your site); Exit pages
(pages where your visitors leave your site); Search terms &
keywords that visitors use to arrive at your site; Type of browser
software web users use; 404 errors and Files not found; Search terms
web users use at your site (if you have a site search box).
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Web
Site Promotion: Search engines announcement and keyword ranking
optimization, email marketing, banner advertising, affiliate marketing
are all effective methods of ways to get your site broadcasted and
remembered. Press releases that distribute to all appropriate media
- newspapers, wire services, magazines, radio-talk-show producers, TV, and online e-zines and newsletters. And post it on your web site.
Visit Resources
section to attain more resources for your business site.
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